Strop is the strategic insights partner for customer-obsessed organizations.
Better (Insights),
deeper connections
See how insights can transform your business
↓ Explore more ↓
Strategic solutions for every business challenge
Brand Tracking
Concept Testing
Competitive Benchmarking
Customer Journey & Segmentation
Attitude & Usage
Marketing Effectiveness
From Insights to Impact
We balance the art of numbers with the hustle of real conversations, turning insights into strategic business impact.
.png)
Real-world impact, backed by 15+ years of expertise
We help businesses uncover the truth about their customers, competitors, and markets, elevate their brand, and build products that people love.
Strop provides industry leaders with game-changing business insights.
"We have worked with the Strop team many times to quickly decipher and unearth consumer insights. Their understanding of how to get to ‘what matters’ has greatly helped us in multiple diligence processes and I’m appreciative of our work together"
“Our experience with Strop Insights has been exceptional. Their market research services have provided us with valuable insights that have greatly influenced our business strategies. From brand trackers to qualitative focus groups - all the way to innovative concept and menu testing… Strop has delivered for Panda.”
Success Stories
Persona Building & Segmentation
Customer Segmentation for Consumer Electronics
Advanced analytics revealed high-value audiences transforming a premium audio brand's approach
Due Diligence
Rapid Brand Positioning & Diligence Study
Conducting time-sensitive brand positioning and market diligence study for a Private Equity client.
Product & Concept Optimization
Rapid Iterative Product Optimization
Leveraging rapid prototyping and iterative testing to enhance QSR offerings.
New Market & Product Entry
In-Store Qualitative Validation for Shelf Placement
Using onsite qualitative research to secure shelf space for a leading vodka brand.
