Strop is the Insights partner for customer-obsessed organizations.
Better (Insights),
deeper connections
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Strop? What’s a Strop?
Just like a barber sharpens his tools to give you that perfect shave, we sharpen your understanding of your customers, helping you craft the sharpest, most on-point strategies. Think of us as your business’s secret weapon—minus the shaving cream.
Market research solutions for elevated decision making
Brand Tracking,
Concept Testing,
Competitive Benchmarking,
Customer Journey & Segmentation,
Attitude & Usage,
Marketing Effectiveness.
We are Qualitative + Quantitative Experts
We balance the art of numbers with the hustle of real conversations.
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We measure our value in real-world impact
Strop provides industry leaders with game-changing market Insights.
"We have worked with the Strop team many times to quickly decipher and unearth consumer insights. Their understanding of how to get to ‘what matters’ has greatly helped us in multiple diligence processes and I’m appreciative of our work together"
“Our experience with Strop Insights has been exceptional. Their market research services have provided us with valuable insights that have greatly influenced our business strategies. From brand trackers to qualitative focus groups - all the way to innovative concept and menu testing… Strop has delivered for Panda.”
Case Studies
Product & Concept Optimization
Rapid Iterative Product Optimization
Leveraging rapid prototyping and iterative testing to enhance QSR offerings.
New Market & Product Entry
In-Store Qualitative Validation for Shelf Placement
Using onsite qualitative research to secure shelf space for a leading vodka brand.
New Market & Product Entry
In-Depth Concept Validation for FinTech
Utilizing in-market intercept interviews to evaluate product concepts in the Brazilian market.
Due Diligence
Rapid Brand Positioning & Diligence Study
Conducting time-sensitive brand positioning and market diligence study for a Private Equity client.
