Case Studies
Our thought leadership on research, insights and how we apply it to your business.
Discover our successful strategies in real-world applications. Explore our case studies to see how you can achieve similar results for your business.
Case Studies
Brand Positioning
Brand Performance & White Space Analysis
Brand Assessment for a Leading Foodservice Provider
Competitive Benchmarking
Consumer Insights for Snack Foods
Salty Snacks Brand Consumer Insights & Brand Funnel Analysis
Persona Building & Segmentation
Customer Segmentation for Consumer Electronics
Customer segmentation deep dive for a leading audio technology company
Due Diligence
Rapid Brand Positioning & Diligence Study
Conducting time-sensitive brand positioning and market diligence study for a Private Equity client.
Product & Concept Optimization
Strategic Product Development Insights
Gaining B2B insights to inform AI product development and empower sales teams.
Attitude & Usage Studies
Measuring Customer Experience & Perception
A comprehensive study of customer experience and outcomes in the EdTech sector.
Persona Building & Segmentation
Persona & Segmentation Deep Dive
Uncovering key customer personas for FinTech SaaS through qualitative & quantitative methodologies.
New Market & Product Entry
In-Depth Concept Validation for FinTech
Utilizing in-market intercept interviews to evaluate product concepts in the Brazilian market.
Cultural & Trend Insights
Regional Cultural Insights with Focus Groups
Exploring religion and spirituality in Latin America with in-depth qualitative focus groups.
New Market & Product Entry
In-Store Qualitative Validation for Shelf Placement
Using onsite qualitative research to secure shelf space for a leading vodka brand.
Product & Concept Optimization
Rapid Iterative Product Optimization
Leveraging rapid prototyping and iterative testing to enhance QSR offerings.
