Better decisions,
built on better data
Strop helps customer-centric organizations build proprietary research that becomes a competitive edge. We create unique data sets your competitors can't access, powered by AI-native analysis that delivers clarity in weeks, not quarters.
See how insights can reshape your strategy today.
What becomes possible when you know your customer better than anyone?
Multiple Data Sources. One Competitive Advantage.
We build proprietary research at the core. We integrate your transaction data and market signals to build a fuller picture.
Primary
Research
Custom quantitative and qualitative studies that create proprietary data sets only you have access to.
Social
Sentiment
Real-time analysis of conversations, reviews, and signals across platforms to surface emerging themes.
Transaction
Data
We integrate your transaction data alongside primary research to reveal the full picture of what customers actually do.
"Every project has an end date. Your data doesn't. Six months later, your research still answers like we're in the room."
Your data flows forward
Hosted in your environment. Queried by the tools your team already uses.
Join Industry Leaders Who Choose Strop
Our experience with Strop has been exceptional. Their market research services have provided us with valuable insights that have greatly influenced our business strategies. From brand trackers to qualitative focus groups - all the way to innovative concept and menu testing: Strop has delivered for Panda.
Strop was pivotal in helping us understand how to win in a new category driven by consumer needs and pain points. Their work directly shaped our strategy and gave us a clear foundation for brand strategy and investment decisions. What stands out most about Strop is their strategic partnership from end to end, going beyond research execution and recommendations.
Strop provided a rigorous assessment of the consumer, competitive, and category landscape during diligence, allowing us to make a more informed investment decision. Their team went above and beyond to answer follow-up requests, allowing us to dig into the drivers of the consumer survey results, and also joined for a post-close readout with management to ensure our findings were implemented post-close.
We have worked with the Strop team many times to quickly decipher and unearth consumer insights. Their understanding of how to get to ‘what matters’ has greatly helped us in multiple diligence processes and I’m appreciative of our work together
Working with Strop was both energizing and incredibly valuable for our organization. They helped us dig deeply into the real barriers around fostering and adoption and surfaced insights we hadn’t fully understood before. The work was thoughtful, practical, and genuinely fun, and we’re confident it will help us make better decisions that ultimately lead to more successful placements.
Strop delivered a remarkably thorough and thoughtful study that gave us a perspective we couldn’t have uncovered on our own. Strop helped clarify the needs in our veterans and first responders communities. Their findings gave us a data-backed roadmap that is helping us make the greatest impact in the lives of those who serve this nation everyday.
How we build your proprietary data edge
Every engagement starts with a business question, not a methodology. We combine these capabilities, alone or stacked, to build the proprietary customer intelligence that becomes your competitive advantage.
Real-world impact, backed by 15+ years of expertise
Success Stories
Persona Building & Segmentation
Customer Segmentation for Consumer Electronics
Advanced analytics revealed high-value audiences transforming a premium audio brand's approach.
Due Diligence
Rapid Brand Positioning & Diligence Study
Conducting time-sensitive brand positioning and market diligence study for a Private Equity client.
Product & Concept Optimization
Rapid Iterative Product Optimization
Leveraging rapid prototyping and iterative testing to enhance QSR offerings.
New Market & Product Entry
In-Store Qualitative Validation for Shelf Placement
Using onsite qualitative research to secure shelf space for a leading vodka brand.
